Increased the conversion rate by 50% and attracted a great number of new customers

Kauno Kitchen, formerly known as Kauno café, currently stands in the early phases of transitioning from a traditional café to a Vietnamese restaurant. Situated in the heart of Hämeenlinna, Finland, this establishment is undergoing a transformation that reflects a shift in its culinary identity. The strategic change from a café to a Vietnamese restaurant suggests a reimagining of the menu, ambiance, and overall dining experience, showcasing a commitment to introducing Vietnamese cuisine to the local community.

As the graphic designer for Kauno, my responsibilities include creating visually captivating materials that align with the new Vietnamese restaurant concept.

This involves designing updated menus, promotional materials, and visual elements within the restaurant space to effectively communicate the transition and enhance the overall dining atmosphere.

My role aims to contribute to the successful rebranding of Kauno, ensuring that the graphic elements harmoniously reflect the exciting evolution from a café to a vibrant Vietnamese dining destination in Hämeenlinna.

Role

Graphic Designer

Duration

01/2022 - 11/2022

Link

Kauno Kitchen

1

Research

Market Research
User Research
Brainstorming

2

Create

Collect data
Wireframing
Iterate

3

Finalize

Marketing assets prints
Develop website

1. Research

Create visually engaging graphic materials that effectively communicate Kauno's transition from a café to a Vietnamese restaurant, fostering a sense of anticipation and cultural resonance among the local community.

Target Customers

Local Residents of Hämeenlinna, Finland

Food Enthusiasts Interested in Vietnamese Cuisine

Families and Diners Seeking Diverse Culinary Experiences

Tourists and Visitors Exploring Hämeenlinna's Culinary Scene

Young Professionals Looking for Trendy and Cultural Dining Options

Individuals Interested in a Fusion of Authenticity and Modernity in Dining Experiences.

Design Criteria

Cultural Fusion: Infuse the designs with Vietnamese cultural elements while maintaining a contemporary and inviting aesthetic to reflect the restaurant's new identity.
Clarity and Coherence: Ensure that all graphic materials, including menus and promotional items, clearly communicate the transition from a café to a Vietnamese restaurant, fostering understanding among viewers.
Appetite Appeal: Use imagery and design elements that evoke a sense of culinary delight, sparking interest and anticipation for the diverse Vietnamese menu offerings.
Consistent Branding: Maintain a cohesive visual theme across all materials, creating a unified and recognizable brand image for Kauno's transformation.
Local Connection: Incorporate elements that resonate with the local community, showcasing the restaurant's commitment to providing a unique and culturally enriching dining experience in Hämeenlinna.
Engagement: Design materials that prompt engagement and curiosity, encouraging viewers to explore the new Vietnamese culinary offerings at Kauno.

2. Create

Name Perception and Illustration: Upon inquiry about the name, some Finnish individuals associate it with an old, classic Finnish man. A picture of an old man can be used in the design to make it connect better with people. This picture not only makes the brand feel more personal and memorable, but it also fits well with the local area. It helps create a character that people can relate to and will start to associate with Kauno.
Vietnamese Cultural Elements: Include the "Non La", a triangle-shaped hat made from palm leaves, in the man's clothes to show the Vietnamese style. This gives a real cultural feel and helps people recognize the Vietnamese theme. The "Non La" can be a powerful symbol to show that Kauno is a Vietnamese restaurant.
Redesigned Interior: To enhance recognition and immerse customers in the Vietnamese dining experience, the interior can be redesigned to evoke a cozy, Asian-like vibe. Incorporate warm color schemes, traditional Vietnamese art, and subtle cultural accents to create an ambiance that transports diners to the heart of Vietnam. This redesign aims to not only improve brand recognition but also enrich the overall dining experience by providing a harmonious style of Finnish and Vietnamese cultures.